Al Anderson [re~born]

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What is Marketing?

Marketing confuses a lot of people and they think that it is all the same but really there are a lot of brands of marketing. I hope that this article clears some of it up.

[[ From the young PR Pros Mailing List ]]

Subject: marketing

People often ask for an explanation of “Marketing.” Well, here it is:

You’re a woman and you see a handsome guy at a party. You go up to
him and say, “I’m fantastic in bed.” That’s Direct Marketing.

You’re at a party with a bunch of friends and see a handsome guy.
One of your friends goes up to him and pointing at you says, “She’s
fantastic in bed.” That’s Advertising.

You see a handsome guy at a party. You go up to him and get his
telephone number. The next day you call and say, “Hi, I’m fantastic
in bed.” That’s Telemarketing.

You see a guy at a party, you straighten your dress. You walk up to
him and pour him a drink. You say, “May I,” and reach up to
straighten his tie, brushing your breast lightly against his arm,
and then say, “By the way, I’m fantastic in bed.” That’s Public
Relations.

You’re at a party and see a handsome guy. He walks up to you and
says, I hear you’re fantastic in bed.” That’s Brand Recognition.

You’re at a party and see a handsome guy. He fancies you, but you
talk him into going home with your friend. That’s a Sales Rep.

Your friend can’t satisfy him so he calls you. That’s Tech Support.

You’re on your way to a party when you realize that there could be
handsome men in all these houses you’re passing. So you climb onto
the roof of one situated towards the center and shout at the top of
your lungs, “I’m fantastic in bed!” That’s Junk Mail.

You are at a party, this well-built man walks up to you and gropes
your breast and grabs your ass. That’s Arnold Schwarzenegger.

You like it, but 20 years later your attorney decides you were
offended and files suit. That’s America.

* * *

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